A Strategic Map · 2026 Edition
Nine layers.
One system.
The institutions that shape the game, the capital flowing through them, and the operating shifts redrawing how value is created. A map for navigating the business architecture of the modern game.
Explore the layers →
9Layers
400+Entities
GlobalCoverage
Nine layers
The football business is organized into nine interconnected layers.
Explore each layer
Dive into each layer to see the key players, sub-categories, and examples.
Everything is connected
Value, influence, and data flow across layers — creating one integrated ecosystem.
The Ecosystem at a Glance
01
Governing bodies
The regulators and federations that set the rules of competition, governance, and national-team football.
02
Traditional leagues & competitions
The leagues and competitions where the game is played, fans are built, and rights are won.
02B
Sportainment leagues
A parallel league tier built around non-traditional competition formats — typically 6- or 7-a-side.
03
Clubs & multi-club ownership
The clubs at the center of the system and the ownership groups building portfolios.
04
Capital — sovereign, PE, family, debt
The capital providers funding growth, acquisitions, infrastructure, and innovation.
05
Agencies & representation
Agents and agencies representing players, managers, and clubs in the global market.
06
Media & broadcasting
Broadcasters and streaming platforms distributing football to billions of fans.
07
Commercial — kit, sponsor, retail
Brands and platforms powering commercial revenues and fan engagement.
08
Football-tech, data & performance
Technology and data companies driving performance, operations, and insights.
09
Stadium, matchday & fan experience
Stadium operators, venues, and platforms enhancing the fan and matchday experience.
One system. Infinite connections.
No layer operates in isolation. Value, capital, talent, rights, and data flow constantly across the ecosystem — shaping the future of football.