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SSC and Shahid
L6 · MEDIA · STATE-ALIGNED BROADCASTING PLATFORM · RIYADH, SAUDI ARABIA

SSC & Shahid

Saudi sport broadcasting architecture. SSC (Saudi Sports Company) as the state-aligned linear-and-OTT broadcaster anchored by SPL rights. Shahid (MBC Group) as the streaming sports tier. Together the structural challengers to beIN's MENA legacy position.

Type
State-aligned broadcasters (combined profile)
Founded
SSC 2021; Shahid 2008
Headquarters
Riyadh, Saudi Arabia
Leadership
SSC: Mohammed Al-Hadlaq (CEO) · Shahid: Sam Barnett (MBC Group CEO)
Scale headline
SSC ~22% MENA · Shahid ~18%
01 AT A GLANCE

The Saudi broadcast architecture

This entity profile combines the two principal Saudi sport broadcasters — SSC (Saudi Sports Company) and Shahid (the streaming arm of MBC Group) — given their increasingly integrated role in the MENA football broadcasting architecture and their parallel rise as challengers to beIN's legacy gatekeeping position.

SSC, established 2021, is the state-aligned linear-and-OTT broadcaster anchored by Saudi Pro League domestic and adjacent rights. Shahid, MBC Group's streaming platform launched 2008, has built a sports tier through 2022-2026 with a portfolio that now includes selected continental rights and cross-MENA distribution. Together they account for approximately 40 per cent of the MENA football broadcasting share.

02 THE NUMBERS

Scale and structure

Media type
SSC: State-aligned linear-TV with OTT (SSC OnDemand) layer. Shahid: Streaming-led, with sports-tier subscription product.
Source · Disclosed
Parent group
SSC: Saudi state-aligned (Ministry of Media / GEA architecture). Shahid: MBC Group; majority Saudi state-aligned.
Source · Disclosed
Football rights portfolio
SSC: Saudi Pro League domestic broadcast (anchor). Selected AFC and continental rights. Shahid: Selected Premier League / La Liga / Serie A regional packages, plus adjacent sport-rights.
Source · Reported
Total football rights spend
Combined SSC + Shahid spend on football rights expanded materially through 2022-2026 alongside MENA market reset.
Source · Reported · Estimate
Subscribers / reach
SSC: linear distribution across Saudi and adjacent territories. Shahid: subscriber base in the millions across MENA.
Source · Reported · Estimate
Audience for marquee football
Saudi Pro League primary distribution through SSC; selected Premier League and continental fixtures shared with Shahid.
Source · Reported
Disclosed segment revenue
Not separately disclosed.
Source · Reported · Estimate
Leadership
SSC CEO: Mohammed Al-Hadlaq. MBC Group CEO: Sam Barnett (Shahid).
Source · Disclosed
Format / distribution innovation
SSC OnDemand OTT, multi-feed coverage on linear; Shahid streaming-native interactive features and adjacent-content bundling.
Source · Reported
Strategic posture (2026)
SSC: SPL anchor consolidation, selective continental and AFC rights expansion. Shahid: Streaming sports-tier scaling, adjacent sport-rights bidding. Combined: 2034 World Cup broadcasting architecture leadership.
Source · Reported
03 OPERATING REALITY

What the institution actually does

SSC and Shahid operate in complementary rather than directly competing roles within the Saudi broadcasting architecture. SSC's state-aligned mandate emphasises domestic SPL distribution, AFC competition coverage, and selected Saudi-aligned international content. Shahid's commercial mandate emphasises streaming-subscription growth, broader entertainment-tier integration, and selective premium-football rights.

The combined platform's most consequential strategic role is the 2034 World Cup broadcasting architecture. The state-aligned positioning gives SSC a structural lead on the host-broadcasting side; Shahid's streaming capability provides the OTT distribution layer. The architecture under construction will substantially shape MENA broadcasting through the late 2020s and into the 2030s.

04 STRATEGIC POSTURE

Direction in 2026

SSC's stated direction in 2026 is SPL anchor consolidation and selective continental rights expansion. Shahid's posture is sports-tier subscriber growth and adjacent rights bidding. The combined platform's medium-term strategic logic centres on the 2034 World Cup broadcasting architecture and the post-beIN MENA market consolidation.

05 SOURCES
  • SSC and MBC Group communications and press releases
  • Trade press: Bloomberg, FT, Sport Business, Off the Pitch, The Athletic (2021-2026)
  • Saudi Pro League broadcast deal disclosures
  • MBC Group public reporting
  • MENA broadcasting cycle disclosures

One system. Infinite connections.

Explore how SSC and Shahid fits into the football business ecosystem — and how value flows between every layer.

Explore the ecosystem →