The leading venue management and operations platform globally. 350+ venues across stadiums, arenas, convention centres, and theatres globally. Selected football-stadium operations positioning. AEG and Onex co-ownership.
ASM Global is the leading venue management and operations platform globally, providing operational management, F&B, event programming, and broader venue-services across 350+ stadiums, arenas, convention centres, and theatres globally. The football-specific footprint is selective — major European football clubs typically run venues directly — but ASM Global has presence across selected stadium operations and broader sport-event-hosting venues.
The platform is co-owned by AEG (entertainment-and-sport conglomerate, anchored by the Anschutz Corporation) and Onex Partners (PE), formed via the 2019 merger of AEG Facilities and SMG.
ASM Global operates a long-term venue-management contracting model. Venue counterparties (city authorities, federation bodies, private venue owners) contract ASM Global to operate venues across operations, F&B, event-programming, and broader services. The platform's scale across 350+ venues drives operating efficiencies and event-routing benefits that smaller competitors cannot match.
The football-specific footprint is structurally smaller than the broader portfolio — top-flight European clubs typically operate venues directly via club-owned operations subsidiaries. ASM Global's football-relevant positioning is on multi-use stadiums, broader sport-event venues, and selected European secondary-tier positions.
ASM Global's stated direction in 2026 is integrated venue management at scale. Continued global expansion remains a stated growth thread. Sport-and-entertainment venue compounding continues. Selective acquisitive posture against smaller venue-management competitors continues.